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You can upload or create Animated Contents directly in the Content Builder.

What’s even better, it’s possible to individualize them. That means adding variables on top of the contents that will adapt to any opener, such as:

  • First name

  • Loyalty points

  • Preferred brand

  • Real-time price or stock

  • Special offers

  • Etc. The only limit is what data you have available!

Leverage your product photos and other variables by creating a GIF yourself!

This guide will focus on the last one, as the first two are pretty straightforward (just upload your assets!).