The "Workflows" help you create a set of rules based on data, contextual parameters and user behaviors.
Once defined, use these rules to display individualized contents to each & every customer!
A typical Workflow is made of:
- Visual Areas linked to a Channel (Email, SMS, Website, Mobile Push Notification or Mobile In-App Notification)
- Data nodes (Generic, Location, Website Events, Products or URL parameters)
- Contents (Visual, nothing or JSON)
Read more about Workflows components here.
Discover the Content Builder here.