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Introduction to the Workflows

The "Workflows" help you create a set of rules based on data, contextual parameters and user behaviors. 

Once defined, use these rules to display individualized contents to each & every customer! 

A typical Workflow is made of:
  • Visual Areas linked to a Channel (Email, SMS, Website, Mobile Push Notification or Mobile In-App Notification)
  • Data nodes (Generic, Location, Website Events, Products or URL parameters)
  • Conditions
  • Contents (Visual, nothing or JSON)

Read more about Workflows components here.

Discover the Content Builder here.